Monday, 13 December 2010

46h model.

The 46h model Penguins and Polar Bears.

The first thing we did was to create a group that with people inside that would compensate each other.
For example:
Christian and Julia are good at graphics and web design
Titus is good at creating messages, graphics and communication and target group study
Valeria is good at coding

After setting up the team we had to read what was the task.
We had to create a website for the zoo with an independent strong design with a layout similar to the one of the zoo.
We read carefully through the specifications and made sure we understood it correctly.

After setting up a time table (show screenshot), and making sure we had all the task that were set up for the project.
For this assignment was an already set up sender and product.
All we had to choose was a target group and a message.

The first idea generation was actually done pretty fast.
Our first idea came to us while reading the project assignment. It came out by thinking of polar bears and making some fun.
We thought of making an apartment-shaped website with a polar bear sharing apartment with a zoo guardian, since its habitat wasn't ready yet.
This idea, though didn't carry any strong messages, and was to be changed. Didn't fulfill the next part of the 46h model.
So we did 3 brainstorms in which we finally found an idea that could bring together communication, interaction, company and visualization.
We got a message The arctic comes to Copenhagen, and a target group, kids from 5 to 12 years old.

So now we just had to decide the content of the webpages that would carry the message properly.
For example the main page is a picture that sends the idea that the arctic wildlife is coming to the city of Copenhagen.
The second page is the study we did of the ice spreading in the city of Copenhagen and the start of wildlife spreading.
The third page is a gallery that shows the immediate changes there's been in the city.
And the last page is some funny tips and tricks on how to survive the Arctic environment.

Then we made a prototype, that went under many modification.
And we also did an usability test and this are the results:

We decided to stick to our ideas even though could be worked on more.
But the main key to our project is that the content is growing as well as the modifications to the environment.

1 comment:

  1. Hi guys,
    if your target group is the 6-12 year old ones then I would think (research) that they like to interact and play when online. So please make sure your website works for your target group.

    When I read that on the frontpage you want to have one image – does that work with your target group? When I read about your following pages there is not much interaction and play – does that work with your target group?

    Rock on, Mike

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