The design.
We intended to keep the design, in the style of the Concept.
The blue colors, and diagonal shaped squares, are parts of the design that keeps the look, icy. But also easy to remember. We could have chosen are more complicated pattern for our design, something with snow or polar bear background, but that just makes the attention float away from the main message.
We want to center the focus on content of the website: the menus, and the pictures in the web-pages, so the information and the concept message could be stronger. In result we decided for a neutral blue colored gradient and an easy shapes website.
The front page has to be visual dominant. We got a new message, and we wanted it to fill the pages with more interactivity and pictures to deliver information instead of plain text.
With that said, the layout had to be changed over a longer period, for keeping the interest for the reader.
The main focus would be on films, games and pictures and few more text to deliver the main information needed by the user.
Our concept is a developing website that will keep all users wanting to check for news and updates, make them more interested in wildlife protection and after all also tp the Zoo. (Which sorts of keeps popping out on our website without ever being mentioned directly.)
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