Now the Arctic and the Copenhagen inseparable.
Polar Bear with t-shirt
"I love Copenhagen - you can see only in our zoo. Писец- Polar FOX.

Christian, what about if we use animals in this style? I could draw right now? What about this penguin? We can use colors Moodboard (shades of blue)?

Inspiration Moodboard.

Interview results.

We conducted the survey on our target group. We tried as much as we can to mix the culture, that is we talked to the foreign families, mixed families and typical danish families. These families had so many things in common, and below are the filtered answers which are closely to our project, and are the ones we have agreed to publish on our blog and ofcourse the ones we are going to concetrate on more while executing our work.

To understand well the answer, please go back to the question positing dated 26/11.2010 under "Target group analysis".

1- All depends on the mood of the children, season and conditions. Frequent visited places, zoo, cinemas and museum.
2- Walking in the nature.
5- Between 4-6hours.
6- Sometimes on internet(websites) and newspapers.
7- Yes, family activities.
8- It's a common decission.
9- To be outdoor and do something fun together that involves the family.
10- Positive experience.

Concept final - part 2, Parents Media.

As from the start, we have been stressing it that the methods of carrying our message to the family is very different. This is because we are in the dilema of a family, this is both the children and adults. So in this case we are using different avenues of reaching to them. One of the avenues of communicating to the adults is through the newspaper as illustrated below. This is very good in that it both strongly conveys our written and pictorial messages perfectly.

Adults really want to see the technical design of the whole process (Arctic ring), the technology behind it, resources, the brains behind the project etc. For us we strongly believe that the likes of the parents are far away from those of the children and thats why we use different ways of communicating to them.

Target group analysis

Since our main target group is families with children (main age is 12 years old or younger) we decided to do a little analysis on some representative of them.
We thought of dividing our website in two to suit better the parents and kids needs.

The questions we prepared for them are:
1- What do you do when you got free time with your family
2- If you had too choose an outdoor activity, what would it be?
3- What do you like to do there?
4- What common activities you share with your children?
5- How much time you spend there?
6- Where do you get the inspiration for your outdoor activities?
7- Do you ever check the website for them, and if yes, which part interests you more?
8- Who takes the final decision on the choice of the outdoor activity?
9- What common interests (since there's some age difference) do you have between your family members?
10- What would make you visit the same place again?

We'll do this survey in the weekend and post the results on Monday.

Concept final-part 1, Polar bears tracks in snow.

This is going to be a game for the children, or even for adults as it has no age limit. It is played by following the foot prints of the Polar bear left behind on the snow. This will lead the trackers to the Zoo, which is our target. It will be liked and it is going to be a source of attracting more visitors to the Zoo, henceforth increasing the revenue for the Zoo.

Workschedule 22 november - 15 dec.

The artic comes to copenhagen.

Final Message

We decided to adopt the final message: "The arctic circle comes to Copenhagen".
Our slogan will be "The arctic is in Copenhagen"
But how to make it interesting without screaming out the message "Copenhagen Zoo is opening".

We did a mind mapping about the "polar circle" and we came up with a new idea:
Make people believe the arctic circle is actually moving to Copenhagen.

How to achieve this?
-Through putting ice all around the city
-Making polar bear footprints
-Making the "arctic pole" grow out from the city center ground
-Put around the city polar bear footprints in the snow
-Building igloos
-Set out arctic animals free in the city

We want to create an hype about what's happening without telling the people that is an event created by the Copenhagen Zoo.

What will make the website really interesting for people is that they'll be able to see the daily changes in the environment and new things happening all the time.

Concept

Target group; Families

Message; Find the Arctic in the middle of Copenhagen.

Concept;
From the wild arctic to the center in the city. A truly genuinely man made arctic ring in the human environment. Come and experience the great adventure of the century by human kind. Polar bears can no longer live in captivity. Though in the zoo, but they live a wild nature life style. Thanks to the great technology available today and the hospitality by the sponsors of the whole project. We are one family with the Polar
bears.

Part of the site of passage for children, we want to make the most fun and entertaining. At this stage we are only working on implementing the ideas. Since our target (for this part of the site) is a group of children 12 years and younger, we refuse to serious information and dull texts, all this can be found on what is intended for parents.

Message in a bottle.

Today after a chat with Steen we got to really think about our message.
After a bit of struggling at the beginning we came up with "The arctic circle in the middle of Copenhagen"
Tomorrow it's time to create some concept pertinent to the message.
Let's hope originality is with us. :)

Synopsis

Køge Business College, Multimedia Design

Exam project november 2010-december 2010

The Arctic Ring

Summary.

The purpose of this project is to create a website that’s fully functional and demonstrates the knowledge that we have so far acquired throughout our studies on the Multimedia design course.
The hand out task is to develop a section to their current site with an independent design based on a strong concept and integrate it into their present zoo website. In this new section, we have to use the communication tools and methods that are in current usage in relation to New Media Culture. The project should also illustrate that we are capable of working both independently as well as collectively with designing, programming and having creative skills.
The project is divided into several parts; the development of a fully functional website that fulfills our customer and our target groups interests, and the theoretical part which deals with the problem and barriers that might arise during the development of the website.

Introduction.

This project deals with developing a new concept which has never been applied in cyber space before, where a mixture of two factors - product and service - are provided by the same company.
Our project’s concept combines children and adults. The website should be easy to navigate by the users and it should illustrate the expertise and proficient technical skills that went into developing it. It should be able to attract and sustain customer’s as it is intended to be part of our customer’s life.
This website will be dynamic, user friendly and functional. It is intended to be interactive as well as a having a harmonic visual design.

Problem approach.

How can we make a website, which can appeal to our target group as well as fulfilling our customer’s needs?
Working questions for the 4 subject areas:
• How can the dynamic part of the website be made? (Interaction)
• How should the communication between users take place? (Communication)
• How can users benefit from the concept of "The Arctic ring"? (Communication)
• How should design elements be used to make an appealing user interface? (Visualisation)

Project Management.

Project management is a carefully planned and organized effort to accomplish a specific (and usually) one-time effort, for example, constructing a building or designing a website. Project management includes developing a project plan, which includes defining project goals and objectives, specifying tasks or how goals will be achieved, what resources are needed, and associating budgets and timelines for completion. It also includes implementing the project plan, along with careful controls to stay on the "critical path", that is, to ensure the plan is being managed according to plan.
To start with the project, we made up a briefly timetable for the whole project plan. We are trying to complete the report before the deadline; we have divided our work as illustrated below.

Target group.

Our target groups are families. In families there are different members that make up a family. We have children say from 5- 12 years. These are the most useful group we need to extend our message to. These are active enough, and they get their messages through friends in schools, games, from children comic books and from internet as well.
Another group that constitutes the families is adults. These too are very important in that they are the decisions makers, though they do it hand in hand with children but they take the most important role. Adults can be communicated to through so many different ways. The mostly used are newspapers, billboards and internet (media).

The Design team.

The development team for this project is Group PENNBEARS. Our team consists of four members; Titus, Christian, Julia and Valeria. Considering the fact that our group consists of four members we have divided the tasks equally in order to archive optimal results for our project but at the same time create a good working atmosphere within our group. We have very high expectations for our project and we expect the final result of the website to reflect our ambitions.

46h model.

Right from day one, we used the 46h model through out our project. We started with so many different ideas, but along the way we changed them to suit the best of our needs. We introduced our start page with an evolving expanding ice to better communicate our message to our group that “The arctic ring is coming to Copenhagen”. We went through forward and backwards the 46h model until we reached our goals.

Conclusion.

During the 3½ weeks exam period, we had big faith about how our website should look like and what kinds of methods and theories should help us to solve the problem formulation.
“How could we make a website, which could optimally carry our message to our target group as well as certifying the expectations of our client- Zoo?
We used HTML, CSS, to build this website. This is a message system which can improve members’ interactivity. We also got some problems during the project producing, for example, working from home. Working from home is really good most especially when ideas are compatible. When everything goes wrong that is when one misses the concept/message, then everything has to be discarded henceforth resulting in the precious time wasting and starting from scratch again.
This exam project is almost representing all the knowledge we have acquired from this first semester
But overall we are satisfied with our result, and we think we have done a very good processional design and implementation.

Literature and sources.

Bogstrøm Bo: Essentials of visual communication.

Websites.

http://www.detroitzoo.org
http://www.zoo.dk

Workschedule 22 november - 24 november.

Inspiration pictures for the Parents.

AS MOST VISUAL INFORMATION AS IT CAN GET.

The parrents wants to be informed and told all about the big project. The magic behind the project.

Concept

We have been talking about a concept where we get both target groups attention.
Parents and kids

The reason why we do that, is to interact both target groups with some interaction and visual information.

The parents are more in too how the architecture is and how the hall facility looks like, but the kids... they just wanna see the god damn polar bear..


So... how to we interact the target group separately with out make it look to separate and fake?

We where asking ourselves.. if the polar bear is getting a new place too stay... well, where does it live till then?


THE CONCEPT LINE:

"Websites shows the beauty and all the details about the new place for the polar bears, mean while the polar bear shares 42 m2 flat in Copenhagen, together with one of the zoo keepers"

Feeling like polar bears

Exam project starts today!
Of course this exam project is very exciting. A real life approach to our work.

In copenhagen zoo they´re building an arctic ring, where all animal lovers will be able to see polar bears and penguins in a wider and underwater habitat. Goodbye cages and small places!

As soon as we heard about this assignement many ideas started to pop up in our minds.
We sat down down talking on how to approach this challange and how to devide the tasks between us.

We decided on going to pay a visit to the zoo tomorrow. WE LOVE ANIMALS.
By going on this trip we hope to get some technical informations and maybe meet some staff members working on the building site.
We really can´t wait. :)

We discussed between ourselves and actually also called the zoo.
After a nice chat with the project management we got some very useful informations, that we plan on using in our project.

Our target group is going to be:
-families
-kids around 12 years old or younger
But we´re mainly going to revolve around kids, trying to involve the intire family by making the children interested.

Of course our objective is making the whole families visit our zoo.