Summary.
The purpose of this project is to create a website that’s fully functional and demonstrates the knowledge that we have so far acquired throughout our studies on the Multimedia design course.
The hand out task is to develop a section to their current site with an independent design based on a strong concept and integrate it into their present zoo website. In this new section, we have to use the communication tools and methods that are in current usage in relation to New Media Culture. The project should also illustrate that we are capable of working both independently as well as collectively with designing, programming and having creative skills.
The project is divided into several parts; the development of a fully functional website that fulfills our customer and our target groups interests, and the theoretical part which deals with the problem and barriers that might arise during the development of the website.
Introduction.
This project deals with developing a new concept which has never been applied in cyber space before, where a mixture of two factors - product and service - are provided by the same company.
Our project’s concept combines children and adults. The website should be easy to navigate by the users and it should illustrate the expertise and proficient technical skills that went into developing it. It should be able to attract and sustain customer’s as it is intended to be part of our customer’s life.
This website will be dynamic, user friendly and functional. It is intended to be interactive as well as a having a harmonic visual design.
Problem approach.
How can we make a website, which can appeal to our target group as well as fulfilling our customer’s needs?
Working questions for the 4 subject areas:
• How can the dynamic part of the website be made? (Interaction)
• How should the communication between users take place? (Communication)
• How can users benefit from the concept of "The Arctic ring"? (Communication)
• How should design elements be used to make an appealing user interface? (Visualisation)
Project Management.
Project management is a carefully planned and organized effort to accomplish a specific (and usually) one-time effort, for example, constructing a building or designing a website. Project management includes developing a project plan, which includes defining project goals and objectives, specifying tasks or how goals will be achieved, what resources are needed, and associating budgets and timelines for completion. It also includes implementing the project plan, along with careful controls to stay on the "critical path", that is, to ensure the plan is being managed according to plan.
To start with the project, we made up a briefly timetable for the whole project plan. We are trying to complete the report before the deadline; we have divided our work as illustrated below.
Target group.
Our target groups are families. In families there are different members that make up a family. We have children say from 5- 12 years. These are the most useful group we need to extend our message to. These are active enough, and they get their messages through friends in schools, games, from children comic books and from internet as well.
Another group that constitutes the families is adults. These too are very important in that they are the decisions makers, though they do it hand in hand with children but they take the most important role. Adults can be communicated to through so many different ways. The mostly used are newspapers, billboards and internet (media).
The Design team.
The development team for this project is Group PENNBEARS. Our team consists of four members; Titus, Christian, Julia and Valeria. Considering the fact that our group consists of four members we have divided the tasks equally in order to archive optimal results for our project but at the same time create a good working atmosphere within our group. We have very high expectations for our project and we expect the final result of the website to reflect our ambitions.
46h model.
Right from day one, we used the 46h model through out our project. We started with so many different ideas, but along the way we changed them to suit the best of our needs. We introduced our start page with an evolving expanding ice to better communicate our message to our group that “The arctic ring is coming to Copenhagen”. We went through forward and backwards the 46h model until we reached our goals.
Conclusion.
During the 3½ weeks exam period, we had big faith about how our website should look like and what kinds of methods and theories should help us to solve the problem formulation.
“How could we make a website, which could optimally carry our message to our target group as well as certifying the expectations of our client- Zoo?
We used HTML, CSS, to build this website. This is a message system which can improve members’ interactivity. We also got some problems during the project producing, for example, working from home. Working from home is really good most especially when ideas are compatible. When everything goes wrong that is when one misses the concept/message, then everything has to be discarded henceforth resulting in the precious time wasting and starting from scratch again.
This exam project is almost representing all the knowledge we have acquired from this first semester
But overall we are satisfied with our result, and we think we have done a very good processional design and implementation.
Literature and sources.
Bogstrøm Bo: Essentials of visual communication.
Websites.
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