We decided to adopt the final message: "The arctic circle comes to Copenhagen".
Our slogan will be "The arctic is in Copenhagen"
But how to make it interesting without screaming out the message "Copenhagen Zoo is opening".
We did a mind mapping about the "polar circle" and we came up with a new idea:
Make people believe the arctic circle is actually moving to Copenhagen.
How to achieve this?
-Through putting ice all around the city
-Making polar bear footprints
-Making the "arctic pole" grow out from the city center ground
-Put around the city polar bear footprints in the snow
-Building igloos
-Set out arctic animals free in the city
We want to create an hype about what's happening without telling the people that is an event created by the Copenhagen Zoo.
What will make the website really interesting for people is that they'll be able to see the daily changes in the environment and new things happening all the time.
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