Concept

We have been talking about a concept where we get both target groups attention.
Parents and kids

The reason why we do that, is to interact both target groups with some interaction and visual information.

The parents are more in too how the architecture is and how the hall facility looks like, but the kids... they just wanna see the god damn polar bear..


So... how to we interact the target group separately with out make it look to separate and fake?

We where asking ourselves.. if the polar bear is getting a new place too stay... well, where does it live till then?


THE CONCEPT LINE:

"Websites shows the beauty and all the details about the new place for the polar bears, mean while the polar bear shares 42 m2 flat in Copenhagen, together with one of the zoo keepers"