Tuesday, 23 November 2010






2 comments:

  1. Hi guys
    Looks interesting. But I think you should develop your concept further. I am not sure you can execute it well enough. I am at school tomorrow where we kan discuss...

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  2. The executing is not a problem. Lets just focusing on getting the concept more sharped up.

    I was not at our first consulting I was at a job interview, soo i was not sure what your arguments was for us to change curse from the other concept. The original concept has a lot of potential for not just the website, but a supportment from lots of other media. It is a univers with a lot options for mediastunts and soo on.

    For instants a quick idear, if the bears a getting a new home, then why not put up there original home up on www.boliportalen.dk for sale.


    BUT
    There are more idears on the concept, "bringing the articcirkel too copenhagen" the concept brings also a lot of idears, but i am afraid that it is not interactive with the kids in the first place, not too series for the parrtents.

    Because a target group: famili is not a target groupe it is a deffinition of several target groups that have simular buying paterns, with individual behavior, of what the gets there interest. Only the kid thinks it is funny, if you have a internactive site with games, and funny pictures of a polar bear. Compared too the parents, there is more interest there too show the story about the polar bear and the project it self.

    I KNOW IT IS ILLEGAL TOO TAKE MORE THEN 1 TARGET GROUP at the same time. it is the stupidest too do. But there is a big difference between the target group thats not bounded with a family, and a target groups that interact separately.

    How do you think that DR works with there promo, there target group is the danish family?

    They do it separately, so they give the most pleasure out too there target groups as possible.


    LETS just think that we did some idears with the 2 concept.

    1. What about, seeing copenhagen in a frozen landscape?
    Imagin how would Copenhagen look like if it looked like the artic cirkel?

    2. Make a fake icepit i copenhagen center, that looks like a hole where you can do ice-fishing.

    3. Do a picture of a panda bear that colored it black spots away with white paint because it is jealous.

    I hope you be there tomorrow it wouldt be nice too get fully updated (=
    I have been sick...

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